According to the new report, Idea cellular to launch 3G network services on its own network in Delhi from the coming April. India’s third largest telecom operator is presently planning this and they are making it the first network to use the more efficient 900 MHz band. The company reportedly said that it will also set up new 3G sites. However, it already has 2G sites in circle, but now they are upgrading it to the 3G technology.
At present, the operator is providing 3G services in about 21 service areas of Delhi except Orissa, through an Intra-circle roaming pacts with Airtel. While, it has its own 3G network service in 11 different regions, but it is also providing high-speed broadband services to other circles through the roaming arrangements with Vodafone India and Bharti Airtel. As the Idea cellular have over 148 million subscribers, of which minimum 13 million subscribers use 3G network services.
“In the next financial year, the marketing theme is going to be the same because we feel that millions of people in India still need to be online all the time. The treatment of marketing initiatives will be much different this year. We will take different nuances of people such as how they use data, what they use and then try to enhance that and make people come and adopt internet services through our marketing initiatives”.
Shashi Shankar, Chief Marketing Officer at Idea Cellular told to the news site:
While talking further about marketing initiatives he told that, “the network coverage, speed and customer services will also be a part of our marketing initiatives”. Idea is thereby planning to expend its range on the internet platform as the mobile internet has become one of the prime requisite for every Smartphone owner. Moreover, it should be noted that the Aditya Birla Group, the owner of Idea Cellular, had won 5 MHz band in Delhi for INR: 3,704.8 Crore in February 2014.
Idea has also joined the team with Microsoft to early introduce operator-billing on the Windows Store for Idea subscribers.