Pinterest has announced a partnership with Apple and they have launched some new features known as App Pins. The new feature allows the iOS users to stick apps on Pinterest boards so that the other users can download them to their iPhone or iPad directly from the Pinterest mobile app. This new feature is specially designed for the iOS users to discover Smartphone apps sound easily.
According to the conversation of Even Sharp a founder of Pinterest:
“We can be a really powerful service for app discovery, which is a problem that still really has not been solved.”
We think that it might work quite well as there are more than 1.4 million mobile applications in the Apple’s app store and that’s why we are unable to look exactly on the app we want to get. The applications and choices both are ever endless. Hence, if a person looking for a specific topic such as about health on Pinterest, so they can download the apps with the help of App Pins and without having the need to leave Pinterest.
Apple has paired up with Pinterest to launch an exclusive new feature and it is launching its own App Store Board that will feature a bundle of specially chosen apps from fashion and shopping categories. However, the company already has its own Shopping software Instacart, payment service Square Cash, Staff Picks Boards, and many other apps that are available to download through Pinterest on iPhone and iPad.
The company told the New York Times that an estimated activity on Pinterest is more than 75 percent as there are 70 million users of Pinterest, comes through mobile devices. “Our specialty is really connecting people to the things they want to do,” the Pinterest founder further stated.
This new change may also mean as a money-making avenue for Pinterest, as accordingly to the news that the service could start selling various spaces for app developers to buy ads promoting their software. This is a business model that has historically been successful for both Twitter and Facebook.