During the opening keynote for Facbook’s F8 developer conference on 25 March 2015, Mark Zukerberge introduced Businesses on Messenger – a new way for Facebook users to communicate with businesses directly within the Messenger app. The new feature is an integrated part of company’s launch of Messenger platform, which will opening its API to third party developers.
While announcing a new venture, Facebook says that it is working to improve the way consumers and business interact by enabling real-time conversations. However, many companies have their own online chat support for customers who do not want to use email or phone to contact businesses, Bloomberg Reports that Facebook representative are confident their product is better.
Now, the companies can integrate Messenger as a way to provide customers product information and purchase information, such as receipt and shipment tracker. Business can also use it as a support tool. Facebook users can also shop straight through Messenger by using the platform like live support to chat with businesses and they even make purchases directly within the thread.
“We want to reinvent the way people and businesses are communicating,”
“Lots of companies have tried to build chat services and a bunch of other things but they’re not that good.” David Marcus, Facebook’s vice president of messaging products, said at the company’s F8 conference this week.
The users who actually want to utilize business-to-consumer communication away from their desktop would surely have to download a separate Messenger application on their mobile devices.
Last week, Facebook has also announced money transfer directly via Messenger. Initially, this is still not clear whether Facebook will allow users to purchase products directly via Messenger. Facebook says Messenger business will launch with a few partners, it did not announce when the service will officially roll out.