The renowned Shazam app has recently launched a new image and QR recognition technology – Visual Shazam – a visual scanning feature. This new feature is marking a rapid growthy of Shazam into the visual recognition field. The Shazam app’s new visual scanning feature identifies images upon scanning a movie poster, a screen grab, print media or packaged good that have a specific Shazam camera icon or QR code.
Shazam app was already well-known in the industry because of its music recognition technology for years.
To launch its new audio recognition feature, the company has partnered with many other companies from different industries that are including, Hearst, Blue Soho, Time Inc and Disney for its Tomorrowland movie.
“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them.”
“For brands, we’re providing a near-frictionless way to engage customers on their mobile devices, with a single tap of a button.” Said Rich Riley, Chief Executive Officer, Shazam.
As for example, to scan the print ad for Disney’s “Tomorrowland” movie can bring you into a virtual space that would allow users to access information and video clips related to that flick. Some other partners including Time Inc and Condé Nast, who are starting by making some of the content of their magazines SELF and Sports Illustrated identifiable and interactive.
Shazam’s new recognition feature will automatically recognize the content and then it will bring the users to interactive contents which would be specified by the brand, that also includes augmented reality videos and experiences as well.
If you are willing to try out the new feature of Shazam app, then you have to hold your device 4 to 7 inches away from the interactive image, and give your camera some time to focus on it. If you’re scanning in a dim light then you can also use the flash on your device.
The users can see live update of Shazam app as the Shazam visual is currently available live on the iOS App Store.