The Brand New Facebook Logo Changed For The First Time Since 2005
Take a look at the different Facebook logo! Well, it’s usually new. The blue color and letters “k” and “f” is completely the same. However, the new thing regarding this logo is that the nagging sense of one thing being roughly right after you consider it.
Facebook simply created a small modification to its logo, that was initially designed in the year 2005, according to Brand New – a diary that covers redesigns of brands and products.
The text in the new logo is a bit slimmer and sleeker than that of the older logo, that features letters that square measure thicker and additional block-shaped. The distinction is most visible after you consider the means the letter “a” is written.
Facebook’s creative director, Josh Higgins, says to Brand New that the company set out to “modernize” Facebook’s logo and make it feel “more friendly and sociable” and settled on an update instead of a full redesign.
“We developed a custom font for this emblem to replicate wherever we have a tendency to square measure currently and wherever we have a tendency to square measure headed. Facebook 10 years ago is extremely completely different from Facebook currently.” Josh Higgins Mentioned That
Facebook asked Eric Olson, the designer of Klavika, the font used for the first wordmark, to design a different style. Ben Barry, a previous designer at Facebook, had conjointly projected tweaks to the Facebook wordmark in the year 2012 that were approved by the corporate however never implemented.
The company apparently feels these changes area unit important and, like Apple’s phone and desktop implementation of its new “San Francisco” font, they’re clearly meant for maximum clarity and readability despite the scale of the screen you’re viewing. Since we are able to shortly expect to see the Facebook logo in everything from VR to telepathic mind messages, a bit of simplifying is probably a sound idea.
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